Gamification: It’s Elementary
When I look back at my elementary school days, one thing gives me immediate anxiety: math board races. For third graders, it only takes a few runs through a multiplication table for teachers to notice disengagement. Much to the chagrin of my passive self, teachers would often give the hardworking class a “treat” of having […]
Make Your Enterprise Social Investment A Slam Dunk
Picture your high school basketball court. Conference and sectional titles from years ago hang proudly, even if a little discolored from too many years in the gym. The glossy floor mirrors bright lights that are ready to radiate heat over each passionate player and hysterical fan. The band breathes life into every note; the cheerleaders […]
The Importance Of An Enterprise Social Strategy: Are You Driving Blind Through Social?
“Learn from the mistakes of others. You can’t live long enough to make them all yourself. ” – Eleanor Roosevelt As one of the most admired first ladies of all time, it cannot be argued that Eleanor Roosevelt had a skill and craftiness for coining a phrase. From a young age we are instructed […]
Intranets Reimagined: Have Intranets Become Like Electricity?
CO-AUTHOR TYLER SAUERTEIG In partnership with the Worldwide Intranet Challenge, we’ve applied econometric principles to the results of over 200 intranet surveys and statistically pinpointed which intranet attributes most impact a user’s perception of their intranet. This fourth post in a seven week series is focused on the data analysis of “intranet performance” factors – showing which […]
Show Me The Money: One Reason For Enterprise Social Failure
Businesses are consumed with ROI, always concerned about the profitability of any business decision or investment, and rightfully so. Though most executives understand the benefits of enterprise social networks (ESNs)–productivity, engagement, on and on–those are intangible advantages and challenging to quantify in ROI or similar figures. As a result, companies are struggling to justify the expenses of […]
Social Business: Is South Africa the New Frontier?
“Africa is not a place that success is landing on; it is a place creating success for itself and others.” – Jonathan Berman If I am being honest with myself, prior to traveling abroad, my perception of Africa was all wrong. My Grandma Judy asked me if I would see lions on my walk […]
Executives’ Perspective on Enterprise Social
Millennials: The Socialization Experience
Most Millennials despise the notion of being considered a “digital native”, no matter how accurately descriptive the term is. Yes, they may navigate the web better than any other generation and yes, they happen to be more engaged socially but they’re not deserving of the negatively charged socialization stereotypes slapped upon them. Even when it […]
Context, Key To Enterprise Social Success (a.k.a. Why most social initiatives fail)
There are many things that we need in life and in this day an age you don’t have to look to far to find an app specifically designed for each one of them. I am very excited to live during this time period and a strong proponent of the “digitification” of life and business that […]
The Top 5 Things To Look For In A Social Media Manager
If you are leading a communications or marketing department, you have likely searched for (or are in the process of recruiting) a Social Media Manager. While many claim to be social media experts or gurus, it is increasingly tough to find a candidate with business relevant experience. Social media is not about just knowing how […]