Employees Are Your Brand
Is your organization leveraging your employees to promote, maintain, and enhance your brand? In this clip from the Sales 2.0 Conference in San Francisco, Client Advisor Christine McLeod brings light to the importance of business leaders becoming social by recognizing that the most critical brand ambassadors are inside your company. Employees are truly your brand […]
Creating A Total Digital Experience: Recap Of PIVOT 2013.
Innovation. This was the prevailing theme throughout all the interviews, sessions, and presentations at Pivot Conference, the social business conference on October 15-16 curated by Brian Solis. Thought leaders and industry experts shared ideas, insights, and predictions centered around the question “What are the next steps for companies to create the total digital experience?” Both […]
Should Insurance Companies Be Adopting Social Business?
Social Business has become a buzzword across all industries. When asked, most Insurance Industry business leaders can confidently recite a few of the compelling benefits Social Business provides. The ones I hear most often are: increased employee collaboration and knowledge sharing, more transparent and open business processes and communication, identification of expertise across business and […]
Don’t Forget Your Social Roadmap!
Last month, I was in New York City for business meetings. I’ve been to NYC several times before–I love the city, the shopping, and the food! However, I’ve never been able to master the subway. I’m directionally challenged anyway, and the subway continues to be a massive source of confusion and frustration for me. Without […]
Free Download: Enterprise Social Networks as an Enabler of Collaboration
In the Winter 1999 edition of the California Management Review, Peter Drucker stated, “The most valuable asset of a 21st century organization will be its knowledge workers and its productivity.” Drucker’s Prediction is Proving to be True. Demanding economic factors and intensely fierce global competition have firms scrambling to allocate their scarce resources in an […]
How Job Seekers view Enterprise Social Media
Imagine you were browsing one of those job web sites. (I know, this is purely hypothetical since everyone I know is extremely happy and content with their current job. But let’s play pretend for a moment.) Now imagine you came across this ad: Wanted: Motivated applicants for a challenging yet rewarding career. College degree or […]
Emergent Leaders: How to recognize and engage your organization’s covert influencers
Enterprise social media engages employees. I’ve mentioned that a time or two on this blog. But it also has the power to recognize and encourage those particularly special employees I call “emergent leaders.” Never heard of ‘em. What are emergent leaders? This term is not yet a common one, so let me explain. An emergent […]
3 Critical Characteristics of an Enterprise Social Media Culture
You can’t throw enterprise social tools at any company and expect them to stick. Certain critical pieces have to be in place in order for the technology and the tactics to boost employee engagement, recruit and retain employees, break down knowledge silos and more for a business. At the top of that list is the […]
How Not to Fail at Enterprise Social Media
When you signed up for your first Facebook account back in the early 2000s, you were probably curious. You wanted to learn more about this new “social media” platform and see if it might be fun and useful to you. After a few weeks, you were hooked. Facebook made reconnecting with old friends possible. It […]
How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)
Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I’m sharing three more. Winning over stakeholders and decision makers is impossible if you aren’t speaking their language. Tapping into what your audience will get out of enterprise social media […]