3 Potential Uses for Gamification at Your Company
[Update: Making this post a game!] Post a comment with one potential use of gamification at your company. Top 3 ideas (those getting the most likes) will be featured in a follow up post – clearly a fast track to extreme fame and fortune – Game On! A little friendly competition is usually a good […]
We Can’t Lose; We Have Computer Power!
Let me start by retelling one of my favorite bedtime stories from childhood. No, not the one about the little boy who kept getting external symbol linkage errors in C++ only to discover that the assembler directives in the make file were wrong. (Although that one is a classic!) This story is about a down-trodden […]
Avoiding the Biggest Mistake in Understanding your Customer; Nobody Wants a Drill
Imagine that you work at a local hardware store – one of those big box stores with the fashionable aprons. A customer comes in and tells you he “wants a drill.” Since you are a great employee, focused on the customer, you take him to the aisle full of drills. You may even go further […]
4 Tips for Great Content Curation (a.k.a. Being Ken Burns)
The role of the corporate communicator has not changed. It is still his or her job to provide employees with information that supports their work and their company. How corporate communicators carry out this role has changed drastically. When it all shakes out, the options of creation and curation emerge. Here is a look at […]
How Not to Fail at Enterprise Social Media
When you signed up for your first Facebook account back in the early 2000s, you were probably curious. You wanted to learn more about this new “social media” platform and see if it might be fun and useful to you. After a few weeks, you were hooked. Facebook made reconnecting with old friends possible. It […]
Intranet Managers: Your Company’s Culture Setters and Change Agents
Intranet managers have the unique ability of touching the lives, hearts and minds of every employee in our organizations. Yet, all too often, their power and potential as culture setters and change agents goes unrecognized. The following is a snippet from one of my speaking engagements on the perceived versus actual value of intranet managers. […]
Foursquare for the Enterprise? Potential uses discussed.
If enterprise forecasters such as Hutch Carpenter of Spigit are correct, location-based technologies will enter the business place as part of enterprise social media tools in 2012. Alex Williams discusses the issue in a ReadWriteWeb post back in 2010, crediting Carpenter for recognizing the two-year lapse in adoption by businesses of popular Enterprise 2.0 tools. […]
Employee Engagement: Why surveys and ice cream can’t cut it in today’s corporate cultures
Employee engagement is more than a buzzword in human resources departments. As a growing body of evidence shows, and the folks at Gallup put so well, “engaged employees are more productive. They are more profitable, more customer-focused, safer, and more likely to withstand temptations to leave.” A robust, effective employee engagement strategy is married to […]
The Evolving Roll of Video to Internally Communicate
Historically, video has been carried out by full-time, dedicated teams within large companies. Only CEOs and other executives were deemed worthy of this formal, structured limelight, often delivering uninspired interviews or announcements about organizational changes. Better videos might have featured historic moments in company history or highlights from an event, but even these weren’t really […]
How Enterprise Social Media is Valuable to Every Level of Your Company (Part 2)
Last week, I covered three fundamental ways enterprise social media is valuable to adopters at every level of your company. To round out the topic, I’m sharing three more. Winning over stakeholders and decision makers is impossible if you aren’t speaking their language. Tapping into what your audience will get out of enterprise social media […]