Key Considerations For Non-Profits To Profit From Social Media
Everyone knows that businesses are rushing to cash in on the popularity of social media. However, trends show that non-profit organizations are also capitalizing on social media. In a recent study, Craig Newmark discovered that 92% of the top non-profits in the United States are online, almost identical to the 94% of corporations using some […]
How Job Seekers view Enterprise Social Media
Imagine you were browsing one of those job web sites. (I know, this is purely hypothetical since everyone I know is extremely happy and content with their current job. But let’s play pretend for a moment.) Now imagine you came across this ad: Wanted: Motivated applicants for a challenging yet rewarding career. College degree or […]
Making Pinterest Part Of Your Employee Engagement Strategy
Friending. Tweeting. Now, Pinning? It is hard to ignore Pinterest, growing at a record-setting pace to become the third most visited social site in the world this year and valued at over $7 billion. Individuals can share recipes and marketers can promote products on Pinterest, but can businesses use the social site to engage employees? […]
Could Video Messages Kill the Internal Memo?
Memos … they are synonymous with business as much as the cubicle and rush-hour commute. Let’s be honest—they can be extremely boring and most employees completely ignore them. (If anyone offers Cliff Notes services for corporate memos, let us know.) Internal communication … does not have to involve long, tedious documents that employees dread reading […]
How Klout Could Transform Enterprise Social Media
Clout used to be a vague term that referred to someone’s influence in general. You could have a lot of clout in certain circles, some clout in general or no clout at all. It was fuzzy and that was fine. That was before Klout. Now — whether you spell it with a “c” or with […]
Exploring Social Norms…or How I Failed in ROTC (part 3)
Over the last couple of posts, I’ve tried to convince you that social norms can be an effective tool for your organization. Why? They create an environment where behavior becomes self-policing and “normal” behavior is reinforced from within. Furthermore, research and experience has shown us that social norming can create just about any behavior pattern […]
Emergent Leaders: How to recognize and engage your organization’s covert influencers
Enterprise social media engages employees. I’ve mentioned that a time or two on this blog. But it also has the power to recognize and encourage those particularly special employees I call “emergent leaders.” Never heard of ‘em. What are emergent leaders? This term is not yet a common one, so let me explain. An emergent […]
Exploring Social Norms…or How I Failed in ROTC (part 2)
Journey of Social Norms in Business In my last post, we took a little journey through the world of social norms. Unfortunately, like most of my journeys, it involved me doing something embarrassing. So let us now continue by looking at the power of social norms to create the kind of behavior your organization […]
3 Employee Engagement Scenarios for your Management Discussions
Something that you need to optimize from your employees is Time and attendance. Without your employee’s engagement then work just won’t be done and your business will suffer. If you doubt the value of employee engagement, it’s not hard to become a believer. On Elizabeth Lupfer’s blog, The Social Workplace, a roundup of data on […]
Exploring Social Norms…or How I Failed in ROTC (part 1)
In college, I took advantage of a number of classes offered by the campus ROTC program. They had excellent courses in military history and leadership. It exposed me to a world I knew very little about. Another benefit was it allowed me to participate in various ROTC activities, like rappelling down towers, PT (physical training), […]